Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.