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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellow interview with Maddy Sim

By Maddy Sim

Maddy SIm

1. What’s your golden rule - at work and in life?

It’s a bit of a depressing one to be honest, but I’ve found a very old adage play out across my career…...

Published on: 24 October 2023

At the heart of being a changemaker

is the risk and reward paradox

By Jessica Davey

Photo by Modestas Urbonas on Unsplash
The great thing about putting together a handful of the industry’s best is that, despite everyone having experienced a somewhat volatile year, the consensus was - in uncertainty, there is opportunity. 

Published on: 24 October 2023

Not all nudges are equal

Part One | Misunderstandings

By The Behavioural Architects

Photo by Nadir sYzYgY on Unsplash
In this three-part series from The Behavioural Architects, we look at a strategic approach to understanding and setting expectations for the impact of nudging.

Published on: 23 October 2023

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Case studies

2014 highly commended: Mars Petcare, Cause Related Marketing - case study

2014 commended: Mars, Cause Related

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from...

Published on: 1 January 2015

Thinkbox: 234 million views

Thinkbox: 234 million views

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your...

Published on: 1 January 2015

2013 winner: Refuge, marketing on a shoestring, case study

2013 winner: Refuge, shoestring

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget, they used ingenuity, an...

Published on: 1 January 2015

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Podcasts

How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms... https://podcasts.marketingsociety.com/episode/how-to-find-out-what-your-consumers-really-think-through-neurological-research 24:18 Mon, 13 Jun 2022 17:33:00 +0100

Be Gloriously You !! with Simon Casson

Simon Casson is the President of Operations EMEA for Four Seasons Hotels and Resorts; a luxury chain known for world-class, award winning Customer Experience... https://podcasts.marketingsociety.com/episode/be-gloriously-you-with-simon-casson 36:41 Thu, 09 Jun 2022 07:49:00 +0100
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Videos

How Pakistan’s Sana Safinaz broke onto the world stage

Pakistan’s Sana Safinaz

Pakistan, known for its expansive mountain ranges, fast fashion exports, and top-notch carpet weavers...

How Pakistan’s Sana Safinaz broke onto the world stage

Amplify Marketing Festival: 2016 highlights

Amplify 2016 highlights

Featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.

Amplify Marketing Festival: 2016 highlights

The 'Importance of Trust in Media' with Jamie Angus

Jamie Angus, trust in media

News media is currently going through a huge transformation and trust in them is wavering.

The 'Importance of Trust in Media' with Jamie Angus

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