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Latest Think Pieces

Fellow interview with Paul Menzies

By Paul Menzies

Paul Menzies
Hear from one of our new 2023 Fellows, Paul Menzies.

Sustainability Squad Podcast Series

ss podcast
Hosted out of the UAE, bringing together a group of members to help drive change around ESG.

Member Interview with Charis Marr

Charis Marr headshot
Member Interview with Charis Marr, Marketing & Brand Consultant at Marr-keting.

Case studies

2014 highly commended: Hiscox, Business to Business Marketing - case study

2014 commended: Hiscox, B2B

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product...

2014 winner: Mars Petcare, Global Marketing - case study

2014 winner: Sheba, Global Marketing

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
 
Our strategy was...

2014 winner: AMV BBDO, Employee Engagement - case study

2014 winner: AMV BBDO, Engagement

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in...

Podcasts

The Whole Marketer Ep73 - Bravery with guest Gemma Greaves

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep73-bravery-with-guest-gemma-greaves 32:26 Mon, 04 Jul 2022 20:10:00 +0100

The Whole Marketer Ep72 - Imposter Syndrome with guest Rita Clifton CBE

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep72-imposter-syndrome-with-guest-rita-clifton-cbe 38:34 Tue, 21 Jun 2022 07:00:00 +0100

Videos

Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

Sodimac Homecentre’s VR highway hijack

On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

Coca-Cola’s campaign excites dehydrated beachgoers

Gavin Patterson in conversation with Nisha Pillai.

Highlights from our 2017 Annual Lecture