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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Tech is Changing Marketing

By Glyn Shadwell

Photo by Christopher Gower on Unsplash
It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?

Published on: 2 October 2023

The Creative Catalyst Conference in Singapore

An event powered by Media.Monks and jointly hosted by WARC and The Marketing Society

By David Mayo

Photo by Swapnil Bapat on Unsplash
The Creative Catalyst felt like an important event that will be remembered for some time to come.

Published on: 27 September 2023

Agency CEO confessions

Reflections on four years in the role

By Andreas Krasser

Andreas Krasser
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.

Published on: 26 September 2023

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Case studies

2013 winner: Unilever (AXE), Global Marketing - case study

2013 winner: global marketing, Unilever

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has...

Published on: 21 October 2014

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

2014 commended: JLR, Revitalisation

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

Published on: 1 September 2014

2014 winner: Newsworks, Business-to-business - case study

2014 winner: Newsworks, B2B

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories about the ageing...

Published on: 25 August 2014

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Podcasts

The Whole Marketer Ep71 - Burnout with guest Emma Bisset

Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep71-burnout-with-guest-emma-bisset 32:22 Tue, 31 May 2022 07:00:00 +0100

The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep70-burnout-with-guest-kyrsten-halley 39:21 Mon, 30 May 2022 21:13:00 +0100

Personalising and agile marketing with Unilever's Narsingh Dixit

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond to... https://podcasts.marketingsociety.com/episode/personalising-and-agile-marketing-with-unilevers-narsingh-dixit 31:15 Sun, 29 May 2022 10:13:00 +0100
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Videos

Why is YouTube hiding LGBT content?

Why is YouTube hiding LGBT content?

YouTube has admitted that a wide range of video content on its platform relating to LGBT issues...

Why is YouTube hiding LGBT content?

Creating a body confident culture through commercial semiotics

Creating a body confident culture
We work a lot in the beauty and style industries. And we love them. Because at their very best they’re about dreams and possibilities.
 

Creating a body confident culture through commercial semiotics

'Brewtroleum' - DB Export/Heineken - New Zealand

'Brewtroleum' - DB Export/Heineken - New Zealand

DB Export, a brewery in New Zealand, created a biofuel using leftover yeast from brewing beer called "Brewtroleum".

'Brewtroleum' - DB Export/Heineken - New Zealand

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