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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Securing a NED, Trustee or Advisory role

Ten things to think about

By Chris Macleod

Photo by Medienstürmer on Unsplash
Following The Marketing Society Fellows-led event in London, Chris Macleod shares his valuable insights and top ten tips.

Published on: 26 September 2023

21st Century Marketing Leadership

Lessons from the past. Signposts for the future.

By Michael Bayler

Photo by Vincent Battault on Unsplash
As so often, this week’s Marketing Society webinar, “21st Century Marketing Leadership”, crammed a remarkable amount of insight into way too little time.

Published on: 21 September 2023

Why should a customer buy from you?

By Jim Coates, Partner at The Value Factory

Source Unsplash Credit Glenn Carstens Peters
Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

Published on: 20 September 2023

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Case studies

Awards for Excellence 2014: the winning cases

Awards 2014: all winning cases

This Awards was our 29th year celebrating with over 550 guests in the room on the night.

Published on: 8 June 2014

2014 winner: Expedia, E-Commerce - case study

2014 winner: Expedia, E-Commerce

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia created online travel...

Published on: 1 June 2014

2014 winner: John Lewis, Marketing Communications - case study

2014 winner: John Lewis, Marketing Communications

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken by the retailer to date.

Joh...

Published on: 1 June 2014

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Podcasts

Make and Hold Space with Kate Brindley

Kate Brindley has, in an illustrious and change-making career, led some of the UK’s most iconic Cultural venues. Imagine the scenario. Banksy calls. He says he... https://podcasts.marketingsociety.com/episode/make-and-hold-space-with-kate-brindley 47:07 Thu, 26 May 2022 06:30:00 +0100

The Whole Marketer Ep69 - Burnout with guest Maggie Supernova

Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep69-burnout-with-guest-maggie-supernova 49:42 Tue, 17 May 2022 07:00:00 +0100
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Videos

Mexico Board of Tourism creates raining tequila experience

Mexico creates raining tequila experience
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

Mexico Board of Tourism creates raining tequila experience

'Edible six pack rings' - Saltwater Brewery - USA

'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

'Edible six pack rings' - Saltwater Brewery - USA

Ben & Jerry’s creates fun train station experience

Ben & Jerry’s creates fun train station experience
We all have a fun side, no matter our age.
 
Sure, it’s closer to the surface for some than others, but a wacky and out-of

Ben & Jerry’s creates fun train station experience

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