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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

Photo by Artur Tumasjan on Unsplash
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Published on: 19 September 2023

Marketing to the CFO

a challenge or an opportunity for CMOs?

By Ruth Saunders

Source Canva Credit Monkey Business Images
Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.

Published on: 12 September 2023

Why we need to usher in an era of transparency and vulnerability

in sustainable digital media 

By Liam Scott

Photo by Casey Horner on Unsplash
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

Published on: 7 September 2023

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Case studies

2014 winner: easyJet, Grand Prix and Long Term Marketing Excellence - case study

2014 winner: easyJet, Grand Prix and Long Term

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy also...

Published on: 1 June 2014

2014 winner: BT Sport, Brand Extension/Brand Revitalisation - case study

2014 winner: BT Sport, Brand Extension and Revitalisation

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for...

Published on: 1 June 2014

2014 winner: Sainsbury's, Content & Highly Commended Social Media

2014 winner: Sainsbury's, Content

Sainsbury's, Social Media Marketing - case study

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for...

Published on: 29 May 2014

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Podcasts

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100

Make Sure You Enjoy It with Mark Evans

Mark Evans is the Managing Director of Marketing and Digital at Direct Line, he’s on the board of the Marketing Society and is very much an imaginal leader. His... https://podcasts.marketingsociety.com/episode/make-sure-you-enjoy-it-with-mark-evans 41:25 Thu, 12 May 2022 06:00:00 +0100

The Whole Marketer Ep68 - Flexible working with guest Claire Low

Episode #68. Flexible working is this episode’s personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep68-flexible-working-with-guest-claire-low 30:50 Tue, 10 May 2022 07:00:00 +0100
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Videos

Digital Day Scotland: 2016 highlights

Digital Day 2016 Highlights

Our highly popular Digital Day in Scotland discussed the future of digital marketing and how to stay ahead in the game.

Digital Day Scotland: 2016 highlights

'6 pack band' - Brooke Bond Red Label - India

htht

Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized

'6 pack band' - Brooke Bond Red Label - India

Delighted to work for $2 a day?

Delighted to work for $2 a day?

“How can we put out every single forest fire by paying firefighters only $2/day”
 

Delighted to work for $2 a day?

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