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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The three C's of addressing Marketing's marketing problem

By Nina Holdaway

learn
I had the pleasure of hosting our regular CMO Community virtual roundtable discussion on a topic that’s close to every CMO’s heart – how, as a profession, we can address marketing’s marketing problem! This is a fascinating subject, and we had a very stimulating discussion.

Published on: 23 November 2021

Meet our member, David Collyer

Interview
This week we spoke to David Collyer, Chief Growth Officer at 1HQ to find out more about his career and how marketers can be changemakers.

Published on: 15 November 2021

Modern CMOs must find the right 'changemaker' partners

says David Muldoon at MediaLink

By David Muldoon

changemaker
However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.

Published on: 11 November 2021

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Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

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Podcasts

The Whole Marketer Ep12 - Leadership with guest Katherine Whitton

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton 35:36 Tue, 14 Dec 2021 21:15:00 +0000

The Whole Marketer Ep11 - Brand measurement with guest Richard Bambrick

Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick 22:26 Tue, 14 Dec 2021 21:04:00 +0000

The Whole Marketer Ep10 - Commitment with guest Peter Docker

Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep10-commitment-with-guest-peter-docker 33:18 Tue, 14 Dec 2021 20:45:00 +0000
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Videos

Professor Nick Bostrom at our Annual Conference 2015

Professor Nick Bostrom at our Annual Conference 2015

Professor Nick Bostrom, Founder/Director, Future of Humanity Institute at our Annual Conference 2015.

Professor Nick Bostrom at our Annual Conference 2015

An interview with the creative director of Oatly

An interview with Oatly

‘It tastes like sh*t.’ Maybe not the kind of praise that would tempt you to switch from milk to an oat alternative.

An interview with the creative director of Oatly

Meabh Quoirin asks, is your brand ready for 2025?

Meabh Quoirin at our Annual Conference 2015

Four trends, four revolutions and four brands who are ready for 2025.

Meabh Quoirin asks, is your brand ready for 2025?

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