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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The 5 Traits of a Digital Advertising Changemaker

From The Ozone Project's CRO, Craig Tuck

By Craig Tuck

ozone
The Ozone Project share the common characteristics that epitomise the type of marketer who is driving digital change.

Published on: 11 November 2021

Marketing's role in creating a sustainable future

By Peter Bardell

sustainable
With COP 26 drawing to a close, marketers across all sectors will be thinking about how sustainability affects their company and what they should be doing.

Published on: 8 November 2021

New challenges, simple solutions

How to respond to the changing marketing landscape

By Robert Beatus

choice
Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

Published on: 20 October 2021

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Case studies

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

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Podcasts

The Whole Marketer Ep9 - Values with guest Alex Hirst

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep9-values-with-guest-alex-hirst 29:16 Tue, 14 Dec 2021 20:40:00 +0000

The Whole Marketer Ep8 - Competencies with guest Gemma Butler (CIM)

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep8-competencies-with-guest-gemma-butler-cim 23:30 Tue, 14 Dec 2021 20:33:00 +0000

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep7-storytelling-with-guest-anthony-tas-tasgal 33:58 Tue, 14 Dec 2021 20:26:00 +0000
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Videos

Sherry Coutu and Anthony Thomson Q&A at our Annual Conference 2015

Sherry Coutu and Anthony Thomson Q&A

Sherry Coutu and Anthony Thomson at our Annual Conference 2015.

Sherry Coutu and Anthony Thomson Q&A at our Annual Conference 2015

Wake me up before you go-go

Wake Up! A new app

We have all

Wake me up before you go-go

Kate Unsworth on creating a future beyond the screen

Kate Unsworth: future beyond the screen

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.

Kate Unsworth on creating a future beyond the screen

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