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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Which brand assets are you overlooking?

By Chris West

smell
If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Published on: 18 October 2021

Covid, radical uncertainty and its consequences

By Julian Saunders

s
Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

Published on: 14 October 2021

The future of the High Street isn't online - it's circular

By Melanie Welsh MBA

shop
Applying a circular economy is where the future of our high street lies.

Published on: 23 September 2021

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Case studies

2009: Sky+, Customer Insight - Case Study

Sky+, Customer Insight

Sky+, Customer Insight

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

  • The compelling insight that Sky...

Published on: 9 May 2012

2009: Shell, Organising for Good Marketing: Case Study

Shell, Organising for Good Marketing

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

  • Shell had to find a way...

Published on: 9 May 2012

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n, Creating Loyal Relationships

More Th>n, Creating Loyal Relationships

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

  • In a commoditised market More Th>n...

Published on: 9 May 2012

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Podcasts

The Whole Marketer Ep6 - Social Media with guest Michelle Carvill

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep6-social-media-with-guest-michelle-carvill 30:34 Tue, 14 Dec 2021 20:16:00 +0000

Why remote working is a blessing for both brands and marketers

Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a... https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers 24:53 Mon, 13 Dec 2021 13:47:00 +0000

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy... https://podcasts.marketingsociety.com/episode/re-thinking-sport 37:24 Mon, 13 Dec 2021 13:08:00 +0000
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Videos

Dave Trott on brands, storytelling and creativity

Dave Trott at our Fellows 2016

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.

Dave Trott on brands, storytelling and creativity

Uncomfortable Breakfast: Future of Media

Uncomfortable Breakfast: Future of Media

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

Uncomfortable Breakfast: Future of Media

Testing video ad lengths with Netflix

Unskippable Labs APAC

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful long-form ads.

Testing video ad lengths with Netflix

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