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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Q&A with Rupen Desai, Global Chief Marketing Officer, Dole Sunshine Co

INSPIRING MINDS
We caught up with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Co

Published on: 9 September 2021

AI and Copywriting: embracing the benefits

By Molly Prosser

AI
In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.

Published on: 26 August 2021

Unreal Engine is revolutionising other creative industries

But once again we're way behind the curve

By Stephen Barnes

design
Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

Published on: 25 August 2021

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Case studies

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

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Podcasts

I’m in the H2H Business with Chip Conley

I’m in the H2H Business with Chip Conley My guest this week, Chip Conley, is an extraordinary human. He was Founder and CEO of the highly successful boutique... https://podcasts.marketingsociety.com/episode/im-in-the-h2h-business-with-chip-conley 38:55 Thu, 09 Dec 2021 06:00:00 +0000

Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing. Viktor believes in the... https://podcasts.marketingsociety.com/episode/investment-democratisation-and-the-power-of-crowdfunding 19:09 Tue, 07 Dec 2021 14:00:00 +0000
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Videos

Channel 4 win Brand of the Year 2016

Channel 4 win Brand of the Year

Following their win during the live vote for Brand of the Year we spoke to Channel 4

Channel 4 win Brand of the Year 2016

Hugh Burkitt on transforming the role of marketing

Hugh Burkitt BrandConnect Delhi - Transforming the Role of Marketing

Hugh Burkitt, CEO, The Marketing Society, talks about global perspectives on the fundamental shift in the role of marketing and how marketers can transform i

Hugh Burkitt on transforming the role of marketing

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

Our series of CEO Conversations with Jayne-Anne Gadhia and Ray Snoddy.

CEO Conversation: Jayne-Anne Gadhia, Virgin Money

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