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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Tokyo 2020 has been the queerest games ever

What's next for brands supporting LGBTQ+ athletes?

By Elles Pinfold

LH
While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it. 

Published on: 23 August 2021

Where's my logo? The hunt for the right version of everything

By Victoria Heyward

software
I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

Published on: 11 August 2021

3 tips: building a world-class team

Ben Wiseman, Co-Founder of Zigzag

By Ben Wiseman

top tips
This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team. 

Published on: 10 August 2021

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Case studies

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

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Podcasts

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of... https://podcasts.marketingsociety.com/episode/puma-groups-roy-wentzel-on-using-headless-ecommerce-to-boost-sales 23:28 Mon, 06 Dec 2021 10:00:00 +0000
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Videos

Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns

USA gun laws allow loaded weapons to be taken into stores.

Groceries Not Guns - Moms Demand Action - USA

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi: Jeff Weiner

Watch as Jeff Weiner, CEO, LinkedIn and Shannon Stubo, CMO, LinkedIn engage in a fireside chat about the critical role that marketing plays in building an or

LinkedIn's Jeff Weiner on transforming the way the world works

BrandConnect Delhi - Transforming the Nation's Brand

BrandConnect Delhi - Transforming the Nation's Brand

Learn about the concept of ‘Nation Branding’ and learn about the best practices for creating highly visible campaigns that define an industry and country on

BrandConnect Delhi - Transforming the Nation's Brand

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