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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Communicate Creatively and Effectively

or give your budget to charity

By Kantar

Communicate Creatively
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

Published on: 4 August 2021

The Olympics: finding authenticity in a corrupted world

By Julian Saunders

Olympics
In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

Published on: 2 August 2021

Brand purpose done right: an interview with Scott Goodson and Chip Walker

By eatbigfish

Patagonia
In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Published on: 2 August 2021

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep5-digital-marketing-with-guest-daniel-rowles 23:51 Fri, 26 Nov 2021 12:24:00 +0000

The Whole Marketer Ep4 - Conviction with guest Anthony Fletcher

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust' CEOs... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep4-conviction-with-guest-anthony-fletcher 21:44 Thu, 25 Nov 2021 12:14:00 +0000
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Videos

Highlights from BrandConnect Delhi

Highlights from BrandConnect Delhi

Relive the exciting moments of BrandConnect Delhi which brought together marketing leaders from across the globe for an evening of inspirational learning and

Highlights from BrandConnect Delhi

BrandConnect Delhi - Welcome and Introduction

BrandConnect Delhi - Welcome and Conclusion

Virginia Sharma, Director of Marketing Solutions, LinkedIn India, kicks off the evening as she presents about the current digital landscape and highlighting

BrandConnect Delhi - Welcome and Introduction

CEO Conversation: Q&A with Jayne-Anne Gadhia

CEO Conversation with Jayne-Anne Gadhia

Taken from our CEO Conversation series, here we have the Q&A section of our event with Virgin Money's CEO, Jayne-Anne Gadhia.

CEO Conversation: Q&A with Jayne-Anne Gadhia

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