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Latest Think Pieces

Demystifying The Marketers' role in digital advertising

with Damon Reeve

ozone
At our recent Digital Day, our CEO Sophie spoke with Damon Reeve, CEO of The Ozone Project.

New demands of CX: Leading with thoughtfulness

By Brian Atkinson

bloom
For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.

Building brands with purpose

A new era for brands, but the old rules still matter

By Kantar

kantar
The increased role of brands in public life provides a potential win for them and society.

Case studies

Podcasts

Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode... https://podcasts.marketingsociety.com/episode/holding-the-questionwhat-can-we-do-the-power-of-bringing-people-together-to-changethebrief-with-rob-mcfaul-co-founder-of-purpose-disruptors 31:45 Thu, 28 Oct 2021 07:00:00 +0000

Unconventional Leadership with Emily Chang

Emily Chang is the CEO China at McCann WorldGroup and an absolute inspiration. Before McCann, she has worked with all sorts of massive brands across the US and... https://podcasts.marketingsociety.com/episode/unconventional-leadership-with-emily-chang 41:16 Thu, 28 Oct 2021 06:00:00 +0000

Why brands need to welcome pressure, with EA's Rob Bullough

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the... https://podcasts.marketingsociety.com/episode/why-brands-need-to-welcome-pressure-with-eas-rob-bullough 24:39 Wed, 27 Oct 2021 09:00:00 +0000

Videos

Many cities in Pakistan are full of labourers sleeping on pavements at night.

Billboard Beds - MoltyFoam - Pakistan

Ruth Rowan on what Londoners can learn from Hong Kong marketers

Ruth Rowan on what we can learn from Hong Kong

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.

Robert Moberly on the importance of design