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Latest Think Pieces

It’s not personal, it’s business

The Croc's Head of Strategy, Oliver Budworth, on how the pandemic has shaped things for the better

By Oli Budworth

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Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit

The year B2B marketing went human and how you can too

Five universal principles of how companies and marketing teams need to start thinking

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In the book Humanizing B2B, Paul Cash advocates five universal principles of how companies and marketing teams need to start thinking.

Fewer, bigger, better – putting theory into practice

By Simon Bailey, Director at The Forge

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In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.

Case studies

Podcasts

The direct to consumer playbook with Mike Stevens

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own... https://podcasts.marketingsociety.com/episode/the-direct-to-consumer-playbook-with-mike-stevens 38:03 Mon, 18 Oct 2021 13:39:00 +0000

Videos

David Pearson at our Fellows Cocktail Party 2016

David Pearson talks technology at our Fellows

McLaren's John Allert on relevant brands at our Fellows Cocktail Party 2016.

McLaren's John Allert on staying relevant

Winning brands from our Excellence Awards 2015 on what it took to achieve excellence and win. Highlights from our Best Practice Showcase 2015.

Highlights from our Best Practice Brand Showcase 2015