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Latest Think Pieces

Member interview with Christopher Smith

source and credit: Christopher Smith
Member Interview with Christopher Smith, Founder of Rock Paper Scissors.

The Cannes Review 2024 - The Preview

By Julian Boulding

The Marketing Society Cannes 2024
Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

Speaker Q&A with Pete Markey, CMO at Boots UK

Pete Markey
We caught up with Pete Markey, CMO at Boots UK ahead of him presenting the Ogilvy Lecture at Amplify this year.

Case studies

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 winner: #JoinTheHerd

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

2017 highly commended: Britvic, building marketing capabilities - case study

2017 commended: Britvic

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

Podcasts

The Whole Marketer Ep102 - Brave leadership with guest David McQueen

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep102-brave-leadership-with-guest-david-mcqueen 34:57 Tue, 04 Jul 2023 07:00:00 +0100

Cannes Conversation with Wendy Walker

Welcome to a new mini-series podcast from The Marketing Society

In this new style format for us, we take conversations from our members and board members, that...

https://podcasts.marketingsociety.com/episode/cannes-conversation-with-wendy-walker 10:18 Thu, 29 Jun 2023 09:30:00 +0100

Videos

Filmed at The Marketing Society London Bravest Conference 2019

Rob Poynton on how business leaders should recognise the value of pausing

Filmed at The Marketing Society London Bravest Conference 2019

TechHub's Elizabeth Varley on supporting diverse start-ups

Filmed at The Marketing Society London Bravest Conference 2019

Racing driver Billy Monger on how he returned to racing and his plans for next season