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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Published on: 28 May 2024

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Published on: 28 May 2024

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Published on: 24 May 2024

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Case studies

2016 commended: Aviva, Cause Related - case study

2016 commended: Aviva, Cause Related

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

Published on: 10 November 2016

2016 highly commended: Thunderhead, B2B - case study

2016 commended: Thunderhead, B2B

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet. This is...

Published on: 10 October 2016

2016 winner: Extra Gum, Outside the UK - case study

2016 winner: Extra Gum, Outside UK

Extra was experiencing pervasive and steady declines.

Published on: 10 October 2016

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Podcasts

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100
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Videos

Drew Povey: How to keep your school staff motivated

drew

Hub4Leaders interviewed Drew Povey, headteacher at Harrop Fold School and star of Educating Manchester, who told us how he keeps his staff motivated, de

Drew Povey: How to keep your school staff motivated

3 great ads I had nothing to do with: Sir John Hegarty

Sir John Hegarty talks to Thinkbox
john
With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

3 great ads I had nothing to do with: Sir John Hegarty

'Indiana Jones of surgery' on training doctors in Syria

david

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

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