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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Accelerating AI-Driven Marketing Maturity

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Member interview with Melanie Lindquist

Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.

Case studies

2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study

2016: Sensodyne, Long Term

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

2016 winner: Pot Noodle, Revitalisation - case study

2016: Pot Noodle, Revitalisation

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer...

2016 winner: Vitality, New Brand - case study

2016 winner: Vitality, New Brand

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

Podcasts

If Tesco Ran Sport - Unofficial Partner Podcast

The big retailers are years ahead of sport when it comes to understanding their own customers.

So Unofficial Partner asked today's guests what can sport learn...

https://podcasts.marketingsociety.com/episode/if-tesco-ran-sport-unofficial-partner-podcast 58:02 Tue, 18 Apr 2023 11:33:00 +0100

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Videos

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

If your employees don’t love coming to work – here’s how to change that

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising

Akzonobel's Katie Laviolette on winning the 'One to Watch' at our Brave Awards 2019