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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Tomek Nowobilski

Member interview with Tomek Nowobilski, CEO at Harvest

Member Interview With Joe Lipscombe

Member Interview with Joe Lipscombe, Partner at The Romans

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Case studies

2016 winner: John Lewis Insurance, Brand Extension - case study

2016 winner: John Lewis, Extension

In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more and untapped potential was spotted in John Lewis Insurance...

2016 highly commended: Absolut, Branded Content - case study

2016 commended: Absolut, Content

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

2016 highly commended: Pot Noodle, Customer Insight - case study

2016 commended: Pot Noodle, Insight

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

Podcasts

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100

Can Marketing Save the Planet Ep 53: – 'Marketing - A Critical Changemaker' - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-53-marketing-a-critical-changemaker-with-andy-last-executive-partner-purpose-and-sustainability-mullenlowe 41:16 Thu, 06 Apr 2023 08:03:00 +0100

How to leverage sustainability in marketing with Logicalis' Catriona Walkerden

The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing...

https://podcasts.marketingsociety.com/episode/how-to-leverage-sustainability-in-marketing-with-logicalis-catriona-walkerden 20:46 Mon, 03 Apr 2023 11:11:00 +0100