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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Influencer marketing: The double-edged sword

By Jeremy Stern

Source Canva Credit Artem Varnitsin
Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Published on: 16 May 2024

The Power of Entrepreneurial Thinking in Marketing

With Brand of the Year Lucky Saint

By Ruth Fittock

The Power of Entrepreneurial Thinking in Marketing
Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Published on: 15 May 2024

Member Interview with Sabina Jasinska

Source and Credit sabina jasinska
Member Interview with Sabina Jasinska, Chief Marketing Officer, Team Internet

Published on: 15 May 2024

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Case studies

2016 commended: Wyevale Garden Centres, Relationships - case study

2016 commended: Wyevale, Relationships

How does a gardening chain achieve success in an increasingly saturated marketplace?

Published on: 15 June 2016

2016 winner: Direct Line, Customer Insight - case study

2016 winner: Direct Line, Customer

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

Published on: 15 June 2016

2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study

2016 commended: Trelleborg, Long Term

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

Published on: 15 June 2016

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Podcasts

Navigating modern marketing chaos with Therabody CMO John Solomon

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John Solomon...

https://podcasts.marketingsociety.com/episode/navigating-modern-marketing-chaos-with-therabody-cmo-john-solomon 26:17 Mon, 27 Mar 2023 12:03:00 +0100

Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-part-2-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-2 30:27 Thu, 23 Mar 2023 07:15:00 +0000
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Videos

Marketing Society Asia Chair HSBC's Tricia Weener on bravery

tricia

Marketing Society Asia Chair HSBC's Tricia Weener on bravery

BBC's Ben Thompson on quality journalism and planning for 2018

bent

We interview BBC's Ben Thompson about fake news, how businesses can plan for 2018 and his own career risks.

BBC's Ben Thompson on quality journalism and planning for 2018

Inspiring Minds with Dave King

Design Director of Studio LR
dk

Inspiring Minds with Dave King

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