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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Cannes 2024 Spotlight

Join The Marketing Society at a series of events at Cannes

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

Member Interview with Katy Howell

Member Iterview with Katy Howell, CEO of Immediate Future

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

Case studies

2016 winner - The Electoral Commission, Marketing Comms - case study

2016 winner: The Electoral Commission, Marcomms

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

2016 winner: M&S, Building Marketing Capabilities - case study

2016 winner: M&S, Capabilities

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

2016 winner: P&G, Global Marketing - case study

2016 winner: P&G, Global

Who would want to be associated with periods?

A great idea proved that you can make a feminine hygiene brand more popular. But it surely was no easy...

Podcasts

The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey

Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.

Since Pete last spoke to Abby in Season 1 almost two...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep95-marketing-leadership-with-guest-pete-markey 29:40 Tue, 21 Mar 2023 07:00:00 +0000

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Videos

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.