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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview With Shereen Aggour

Source and credit: Shereen
Member Interview with Shereen Aggour, Brand Growth Strategist.

Published on: 3 May 2024

How are you? I love you. Thank you

A review of The Annual Lecture 2024

Source and Credit: Baz london
We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Published on: 2 May 2024

Member Interview with Ananda Shakespeare

Sorce and credit - ananda shakespeare
Member Interview with Ananda Shakespeare, CEO of Shakespeare Communications

Published on: 1 May 2024

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Case studies

2016 highly commended: O2, Employee Engagement - case study

2016 commended: O2, Engagement

In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.

Published on: 15 June 2016

2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

2016 commended: Telefonica O2, Long Term

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.
 
...

Published on: 15 June 2016

2016 winner: Lotto, Brand Activation - case study

2016 winner: Lotto, Activation

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...

Published on: 15 June 2016

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Podcasts

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

https://podcasts.marketingsociety.com/episode/moneyball-marketing-with-oppos-head-of-digital-marketing-europe-jj-foan 20:57 Mon, 13 Mar 2023 11:30:00 +0000

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-1 30:14 Tue, 07 Mar 2023 20:33:00 +0000
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Videos

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

sophia

Hearing from speakers from Hanson Robotics and Brinc, and Sophia the robot, Marketing Society Hong Kong members Felicia Leung of the Hong Kong Golf and Tenni

Sophia the robot discusses the future of AI with Marketing Society Hong Kong members

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

pip

The Dot's Founder, Pip Jamieson's tips for neurodiverse talent

How to create a culture of marketing effectiveness

Marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

How to create a culture of marketing effectiveness

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