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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

By Toby Hutchins

We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

The Power of Personal Understanding

in preventing burnout

By Abigail Dixon

Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how…

Empowering Marketing Teams

Through a Culture of Well-Being

By Janice Hutchinson

To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

Case studies

2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Activation

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

2016 winner: Heineken, Business to Business - case study

2016 winner: Heineken, B2B

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-‐trade and defending against incentives from...

2016 winner: Shell Driver's Club, FD's Prize - case study

2016 winner: Shell Driver's Club, FD's Prize

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

Podcasts

How to avoid Pride washing and promote natural & intuitive ads for LGBTQ community

How many brands know what they're really doing when showing pride? Daniel Peach, Head of Digital Acceleration Programmes, EMEA Go to Market Strategy at Google...

https://podcasts.marketingsociety.com/episode/how-to-avoid-pride-washing-and-promote-natural-intuitive-ads-for-lgbtq-community 22:43 Mon, 06 Mar 2023 08:33:00 +0000

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma Harris

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’.

This episode is a

reminder that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep92-slow-the-fuk-down-with-guest-emma-harris 48:00 Tue, 28 Feb 2023 07:15:00 +0000

How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

https://podcasts.marketingsociety.com/episode/how-to-navigate-consumer-privacy-and-targeted-marketing 23:31 Mon, 27 Feb 2023 15:14:00 +0000

Videos

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a