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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

A force for good, a sea of inspiration

A review of The Annual Lecture 2024

By Caroline Parkes

The Marketing Society Annual Lecture Credit Baz Seal
Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

Published on: 24 April 2024

Epic stuff doesn’t happen when you feel average

How nutrition helps unlock brilliant brain power 

By Rebecca Hirst

Source Pexels Creidt Ella Olsson
Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good

Published on: 23 April 2024

Resetting the workplace: Employee energy

An organisation’s most important asset

By Helen Gorman

Source Pexels - Credit Photo by fauxel
The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.

Published on: 23 April 2024

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Case studies

2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study

2016 commended: NHS, Marcomms

The number of new blood donors coming forward has plummeted 40% in the past decade.

Published on: 15 June 2016

2016 highly commended: 5 Gum, Global Marketing - case study

2016 commended: 5 Gum, Global

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

Published on: 15 June 2016

2016 winner: Green Flag, Branded Content - case study

2016 winner: Green Flag, Content

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

Published on: 15 June 2016

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Podcasts

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep51-green-claims-the-challenge-of-sustainable-consumption-with-oliver-bealby-wright-consumers-international 42:16 Fri, 24 Feb 2023 13:55:00 +0000

Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the...

https://podcasts.marketingsociety.com/episode/traditional-media-thinking-in-the-digital-marketing-world 27:57 Tue, 21 Feb 2023 11:40:00 +0000

The Whole Marketer Ep91 - Career choices with guest Annabel Venner

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role. 

Part of the Whole Marketer philosophy is...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep91-career-choices-with-guest-annabel-venner 25:43 Mon, 13 Feb 2023 19:54:00 +0000
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Videos

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

YouTube Works for Brands 2018 Winners

marg

Winner for 'Best UK Cultural Impact Through YouTube' AMV BBDO's #bloodnormal campaign for Essity: Libresse / Bodyform

YouTube Works for Brands 2018 Winners

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