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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marketing needs new superheroes:

CMO Barometer 2024 Results

The CMO Barometer 2024: Insights from MENA and Europe

Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Speaker interview with Carol Chan

Founder, Comms8

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences.

With high-profile clients...

Case studies

2016 highly commended: Pepsi Max, Branded Content - case study

2016 highly commended: Pepsi Max, Content

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

2016 winner: Telefonica O2, Relationships - case study

2016 winner: Telefonica O2, Relationships

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

2016 winner: OxfordSM - Engagement - case study

2016 winner: OxfordSM - Engagement

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Podcasts

The Whole Marketer Ep90 - No Bullsh*t Leadership with guest Chris Hirst

Episode #90. ‘No Bullsh*t Leadership’ is topic of this episode, based on the #1 book by Abby’s guest, Chris Hirst. Winner of Business Book of the Year Award...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep90-no-bullsht-leadership-with-guest-chris-hirst 37:29 Mon, 13 Feb 2023 19:49:00 +0000

Can Marketing Save the Planet - Ep 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou

“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a...

https://podcasts.marketingsociety.com/episode/episode-50-integrating-esg-why-its-not-a-reporting-challenge-but-a-strategic-challenge-with-professor-ioannis-ioannou 45:28 Thu, 02 Feb 2023 07:00:00 +0000

The Whole Marketer Ep89 - Entrepreneurial Marketing with guest Claire Koryczan

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep88-entrepreneurial-marketing-with-guest-claire-koryczan 23:19 Tue, 31 Jan 2023 07:00:00 +0000

Videos

The launch of Paul Skinner's 'Collaborative Advantage

'Collaborative Advantage' book launch highlights

At a recent Marketing Society event Syl Saller, the CMO of Diageo and Craig Inglis, Customer Director at John Lewis...

Three tips for brave decision-making

Hugh Burkitt on how to win an Excellence Award.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey is Now Live! Have Your Say

Why Marketing Matters

Latest Think Pieces

Marketing needs new superheroes:

Feeling the squeeze from CFOs?

Speaker interview with Carol Chan

Case studies

2016 highly commended: Pepsi Max, Branded Content - case study

2016 winner: Telefonica O2, Relationships - case study

2016 winner: OxfordSM - Engagement - case study

Podcasts

The Whole Marketer Ep90 - No Bullsh*t Leadership with guest Chris Hirst

Can Marketing Save the Planet - Ep 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou

The Whole Marketer Ep89 - Entrepreneurial Marketing with guest Claire Koryczan

Videos

'Collaborative Advantage' book launch highlights

'Collaborative Advantage' book launch highlights

Three tips for brave decision-making

Three tips for brave decision-making

Three tips for entering our Excellence Awards 2018

Three tips for entering our Excellence Awards 2018