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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Abilash Jai baskaren

permission given - Abilash
Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.

Published on: 8 April 2024

Driving Societal Impact

through Growing Women Leaders in the Boardroom

By Ebru Tuygun

Photo by Christina on Unsplash
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Published on: 5 April 2024

Board Member Interview With Hanan Eissa

permission given - Hanan Eissa
Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Published on: 5 April 2024

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Case studies

2016 winner: P&G - Always, Marketing for Good - case study

2016 winner: P&G, Marketing for Good

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Published on: 15 June 2016

2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study

2016 winner: NHS, Leading Edge

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

Published on: 14 June 2016

2016 winner: O2, Cause Related - case study

2016 winner: O2, Cause Related

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

Published on: 11 June 2016

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Podcasts

The Whole Marketer Ep88 - Brand Transformation with guest Andrew Geoghegan

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep88-brand-transformation-with-guest-andrew-geoghegan 33:51 Tue, 24 Jan 2023 07:00:00 +0000
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Videos

Entertainment democracies

TV democracies
s

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

How Bloom & Wild built a challenger brand in a commodity market

Bloom & Wild

What lessons can we learn from Aron Gelbard, co-founder and CEO at one of the UK's most talked about start-ups?

How Bloom & Wild built a challenger brand in a commodity market

Five tips on marketing leadership

Five leadership tips

Marketers from Aviva, GSK and Weetabix on fine-tuning your leadership

Five tips on marketing leadership

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