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Latest Think Pieces

Speaker interview with Ruchika Kalra

Brand Director, lastminute.com

Digital Day 2024

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey. Leveraging her wealth of experience, she is...

Member Interview with Bilal Hallab

source and credit Bilal
Member Interview with Bilal Hallab, working in Marketing and Communications

Why clients need to stop being secretive

about their social impact success

Photo by Roman Biernacki: source: pexels.com
A think piece on how brands should openly share how their social impact boosts business and drives change.

Case studies

2015 winner: Dixons Carphone, Customer Insight - case study

2015 winner: Dixon Carphone, Insight

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

#IPASocialWorks: new cases from US Navy and Vodafone

#IPASocialWorks social measurement

The IPA, The Market Research Society and ourselves have launched a joint initiative.

Best of SXSW 2016

The Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

Podcasts

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000

Next generation acquisition with EF Education First's Jennsen Fung

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung...

https://podcasts.marketingsociety.com/episode/next-generation-acquisition-with-ef-education-firsts-jennsen-fung 28:29 Mon, 09 Jan 2023 11:11:00 +0000

Videos

From managing mental illness to being mindful, Ruby Wax OBE has it covered.

Ruby Wax answers your mental health questions

What lessons can we learn from Aron Gelbard, co-founder and CEO at one of the UK's most talked about start-ups?

How Bloom & Wild built a challenger brand in a commodity market

From clarity to bravery, we discover the secret behind four award-winning campaigns 

'Brave' campaigns win awards - here's how you can too