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Latest Think Pieces

Fellow Interview With Mark Evans

Honorary Fellow 2023

Source and credit - Mark Evans (permission given)
Fellow Interview with Mark Evans, Coach, Advisor, Trustee, NED.

Advisory Board interview with Peter Griffiths

Senior Marketing Manager, Caledonian MacBrayne

Peter Griffiths
We chat to Peter, Senior Marketing Manager at Caledonian MacBrayne, ahead of him joining the 2024 Advisory Board.

Advisory Board interview with Lyndsay Snoddon

Group Account Director, The Union

Lyndsay Snoddon
We caught up with Lyndsay Snoddon as she joins the Marketing Society Scotland Advisory Board in 2024.

Case studies

2015 winner: Macmillan, Long Term - case study

2015 winner: Macmillan, Long Term

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

2015 winner: O2, Sustainable Consumption - case study

2015 winner: O2, Sustainable

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

2015 winner: Premier Inn, Employee Engagement - case study

2015 winner: Premier Inn, Engagement

17,000 team members, a 74% employee engagement score and fantastic business performance.

Podcasts

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of... https://podcasts.marketingsociety.com/episode/customer-experience-for-breakthrough-growth-with-amelia-abel-winnie-cheng 24:33 Tue, 27 Sep 2022 10:22:00 +0100

The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep79-life-by-design-with-guest-jodie-cook 38:54 Tue, 27 Sep 2022 08:00:00 +0100

The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep78-social-legacy-with-guest-emily-chang 46:28 Mon, 26 Sep 2022 18:55:00 +0100

Videos

73% of women in India believe men should do more to help with the laundry.

"#sharetheload" - Ariel - India

In 2017, discussions around gender and media have reached a fever pitch.

Gender bias in advertising

We've dedicated 2017 to inspire our members to be braver leaders.

Our Brave Series