Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...