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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Businesses can Lead the Way Toward a Greener Future

The Marketing Practice
The Marketing Practice report, ‘Carbon Conscious Advertising’, ‘How Businesses can Lead the Way Toward a Greener Future’.

Published on: 10 January 2024

Advisory Board Interview with Amy MacWilliam

Head of Marketing for Naked Malt at Edrington

Amy macwilliam
We spoke to Amy MacWilliam ahead of her joining the Marketing Society Scotland Advisory Board

Published on: 10 January 2024

Fellow interview with Wendy Walker

Wendy Walker
Fellow Interview with Wendy Walker, Vice President Marketing at Salesforce and Chair of The Marketing Society Singapore

Published on: 8 January 2024

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Case studies

2015 winner: NSPCC, Not-For-Profit Marketing - case study

2015 winner: NSPCC, Not-For-Profit

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

Published on: 1 June 2015

2015 highly commended: The Economist, Effective Marketing Communications - case study

2015 highly commended: The Economist, Effective

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

Published on: 30 May 2015

2015 highly commended: Flora Pro.Activ, Marketing for Sustainable Consumption - case study

2015 highly commended: Flora Pro.Activ, Sustainable

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

Published on: 30 May 2015

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Podcasts

The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep77-marketing-capabilities-with-guest-denise-dewar 27:24 Tue, 13 Sep 2022 10:17:00 +0100

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100
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Videos

Being bold about mental health

Mental health

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 

Being bold about mental health

‘Strange Foreigners’ and the creative process

‘Strange Foreigners’

Dentsu and Google’s Creative Team, The Zoo, have been collaborating and learning about each other’s culture for five years.

‘Strange Foreigners’ and the creative process

Annual Conversation with BT's Gavin Patterson

BT's Gavin Patterson

Interviewed by former BBC World anchor Nisha Pillai...

Annual Conversation with BT's Gavin Patterson

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