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From FOMO to JOMO

A Day at The Marketing Society Conference 2023

By Allyson Stewart-Allen

Image Credit and source - Baz Seal
A review of a day of learning with like minded people in our ever changing world

How marketers can shine a light and forge a path

key takeaways from the global annual The Marketing Society conference

By Ruth Fittock

Image Credit and source - Baz Seal
A Review: Changemakers Illuminate, how marketers can shine a light and forge a path.

Watching women’s sport

The revolution will be televised

By Rob Mathie

Photo by Jeffrey F Lin on Unsplash
In the second installment of our quarterly series, we’re once again looking at culture’s leading lights using an Activist Mindset to drive change in their communities.

Case studies

2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Commended: Trelleborg, Content

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels...

2014 winner: Mercedes, Customer Insight - case study

2014 winner: Mercedes, Insight

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our...

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 commended: Macmillan, Insight

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone.
 
At the heart of the campaign was the...

Podcasts

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep75-growth-mindset-with-guest-bryony-thomas 31:28 Tue, 12 Jul 2022 09:03:00 +0100

Agile working for digital marketing success with Telenor's Anders Holvøe

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on... https://podcasts.marketingsociety.com/episode/agile-working-for-digital-marketing-success-with-telenors-anders-holve 24:25 Mon, 11 Jul 2022 10:57:00 +0100

Videos

In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus and how should t

Collide: human v tech, digital v physical - highlights

Our Marketing Society Advertising Week session was different.

Uncomfortable Conversation with Dave Trott

At The Marketing Society, we like to have bold conversations that celebrate failures, as well as success.

Steve Radcliffe on 'Bad Leaders'