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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Working It Out Together

Review of The Global Conference 2023

By Kevin Chesters

Source and Credit: Baz london
“I don’t know, but we’ll work it out together”.

Published on: 15 November 2023

Not all nudges are equal | Part three

A Strategy for Nudging

By The Behavioural Architects

Photo by Patrick Perkins on Unsplash
Analyse the context in which change is sought, not only to understand the opportunities, but also to manage expectations

Published on: 13 November 2023

Not all nudges are equal | Part two

Variation In Nudging

By The Behavioural Architects

Photo by Elena Mozhvilo on Unsplash
Acknowledge the fact that not all nudges are equal - impacts can be marginal as well as major.

Published on: 6 November 2023

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Case studies

Pioneering Spirit 2014: the finalists

Pioneering Spirit 2014

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online...

Published on: 8 February 2015

2014 winner: Hailo, New Brand - case study

2014 winner: Hailo, New Brand

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving...

Published on: 1 January 2015

2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

2014 commended: Mars Choc, Comms

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

Published on: 1 January 2015

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Podcasts

How brands and agencies can get better results through iterative ideation

Conor Byrne is the Senior Director Marketing Global NextGen Markets for Indeed.com. He's worked on agency and client side alike, and he believes that sharing... https://podcasts.marketingsociety.com/episode/how-brands-and-agencies-can-get-better-results-through-iterative-ideation 24:13 Tue, 05 Jul 2022 07:26:00 +0100

The Whole Marketer Ep74 - Marketing ecosystems with guest George Porteous

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep74-marketing-ecosystems-with-guest-george-porteous 21:29 Tue, 05 Jul 2022 07:00:00 +0100

What brands can learn from subscription models - with Nestlé's Søren Mohr

Søren Mohr, Nordic Media and Digital Manager at Nestlé, tells us how deer hunting and marketing strategy can be similar, as well as why the subscription model... https://podcasts.marketingsociety.com/episode/what-brands-can-learn-from-subscription-models-with-nestles-sren-mohr 20:03 Tue, 05 Jul 2022 00:00:00 +0100
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Videos

Deviant innovators

Deviant innovators

Who are the greatest innovators in the world? Steve Jobs, Thomas Edison, Henry Ford. The usual suspects.

Deviant innovators

5 minutes with John Allan, the Chairman of Tesco.

John Allan Interview

On Thursday 11 May we held an intimate dinner with Chairman of Tesco, John Allan.

5 minutes with John Allan, the Chairman of Tesco.

Davos Klosters transports shoppers to the slopes in VR experience

Davos: VR experience

Davos Klosters transports shoppers to the slopes in VR experience

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